This article will show you how to make yourself more PerformanceAttractive by standing out in the musicians’ marketplace. One ofthe secrets of attracting lots of performances to you (asopposed to pushing hard to get them, like you may be doing now)is to stand out big time and offer things others don’t. There’s a standard marketing term called the USP, Unique SellingProposition, that’s...

Over the past few years or so, I’ve had the chance to meet manysuccessful people. Actually, many of them I have known for yearsand I meet them regularly, but I guess I had just taken the factthat they were successful for granted. When I realised I couldlearn so much from them, and see what they do to be successful,maybe I can be successful too. I ask all of them a simplequestion: “How can...

Once you know what your Unique Selling Proposition is as amusician (we covered this in the last issue), it’s time to askyourself what kind of venue you want to be letting those talentsout in. This is the process that will help you determine your”Perfect Performance Venue” so that you don’t waste your energyand efforts searching for performances in the wrong area! Takesome time...

Over the past year and more, I’ve come to really understand whatpassion, hustle and resiliency are. If you don’t have thepassion for what you’re doing, how on earth will you really besuccessful right? On the other hand, when you really enjoy whatyou’re doing, then what you’re attracting into your life isabsolutely fabulous, right? Do you remember a situation in yourlife...

I recall when I started out performing, I had a tabla gig at afestival in London and the agent who had then found me the gigasked me to sign a contract saying that I’m going to perform andI’m going to be paid 150 for the 50 minute slot I had. I wasinvited to present an Indian Classical solo performance. At thattime, I thought that the idea of the performance contract wasuseless. All I need...

How many times do you feel that you don’t have what you want inyour life? You find that it is in lack, and you feel it isscarce in your presence? You become conscious of it, and as youbecome conscious of it, you are radiating a vibration ofscarcity. The Law of Attraction can be defined as “that which isunto itself, is drawn.” Therefore if you are vibrating scarcityout, you will continue...

I’ve worked with a few clients this August as most are onholiday, but one concept which I feel keeps showing up is thatof fear.Fear is our way of slowing down the progress we’re making andsometimes this can be a good thing. Certainly, a healthy amountof fear can keep us safer, more secure, and can keep us fromtaking rash action.However, there are times when fear also acts to keep us small...